15 Mar 2018
Are you a dealership striving for perfection? Or a salesperson looking to impress and close more deals? Either way, there are some handy tips you can check out below to help you increase your overall star rating.
Quick tips on how you can boost your 5-star ratings...
Accompanied Test DrivesIt is much more beneficial to accompany a customer on a test drive, than to not. According to Dealer Drive stats, not only do accompanied test drives sell more cars, they’ll also boost your star rating. We recommend ensuring you complete all of your customer test drives with a sales person present. This promotes better customer engagement and trust and allows you to answer all customer queries straight away. Plus spending more time with your customer can help you gain a better understanding of what the customer is really looking for.
Research, Research, Research!In other words, know your vehicles. This means when a new vehicle model is released, being able to answer in-depth questions when the customer asks them. Don’t be caught short on answers. Be quick and confident with what is included from the base model up and more. This could mean setting aside certain times for researching new models and getting up to speed with any new technology and competing brands with similar vehicles.
Understanding the Customer — Stop Talking and ListenThis may sound like a given, but there can be some basic observations of the customer that can easily make or break a deal. Are they energetic and upbeat? Are they conservative or reserved? Are they funny? Do your best to read the personality traits and characteristics of the customer and adapt accordingly. You may be a great talker, but you can always learn more by listening to what the customer is saying. Knowing precisely when to talk and when to listen can be a real game changer!
The Hard Sell - Just Don’tAs a customer, we’ve all experienced it in some way or another. Going for the hard sell method is just a plain turn off. This method can grate on even the most tolerant person and could possibly burn your sale before it even starts. Today's customer is savvy when buying a vehicle, and many factors will come into their decision when doing so. So take your time and be measured in articulating your selling points is our suggestion.
The Follow Up CallKind of the opposite to the ‘hard sell’. The follow-up call to a potential customer is also a no-brainer when trying to sell a vehicle and to also get your star rating up. It’s personal, doesn’t take a whole lot of time and can offer valuable feedback and insight, even if you don’t make a sale.
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With the everchanging expectations and needs of a customer, using Dealer Drive to manage all our test drives and loan cars allows us to be professional and organised as opposed to using a paper pen system and now with the add on of Dealer Drive Appraisals means one less product; this allows for a seamless process for our team and our customers.JON VERNONUsed Car Manager | City Ford Sydney
We currently use Dealer Drive to manage our test drives and loan vehicles. It was a no brainer to take on the Dealer Drive Appraisals software. Whilst there are many other systems out there that claim to offer similar services we choose to stay with Dealer Drive due to the true integrations with our suppliers and also due to the exemplary support and friendly staff. Dealer Drive is designed by people from the automotive industry for the automotive industry.
BEN YOUNAN General Manager | Western Toyota - Suttons Group
Being an owner of a multisite dealership, it was going to be a challenge for myself and my management team to ensure consistency across each location so that we are on top of every opportunity; I implemented Dealer Drive so that:1- Our team can focus on our guests and not on paperwork2- Increased ROI3- Automated ReportingI can’t imagine running a dealership without Dealer Drive now.ADAM SKIDealer Principal | Bendigo Toyota / Castlemaine Toyota / Maryborough Toyota
“Dealer Drive has significantly helped our business. We have been using Dealer Drive since October 2013 and are operating more efficiently and have seen substantial time and cost savings as a direct result of using Dealer Drive. For such a simple app, the features and benefits are endless. The reporting is quick and timely and more importantly, it’s relevant. Using Dealer Drive has made all of our sales staff more accountable by taking the guesswork out of tracking vehicles and sales staff performance. I highly recommend Dealer Drive to any automotive brand or dealership.”
BEN HAYWOODDealer Principal | Mercedes-Benz Toowong - Autosports Group
“Our business has utilised Dealer Drive since 2014 and we couldn’t be happier with our decision to use this product. With 3 business sites and high traffic flows, it not only acts as an excellent administrative & record keeping tool which saves time & money, but has real sales management and marketing capabilities that are easy and quick to use.
The automated reporting features built into the product help us identify sales conversion ratios and acts as an excellent staff performance tool. Importantly it assists us in identifying & maximising our business opportunities and enables invaluable feedback from our customers to maintain the highest level of customer satisfaction."JASON ROWEJoint Dealer Principal | 3 Point Motors Mercedes-Benz
“Dealer Drive is great tool for our business. Not only does it provide us with a quick and easy way to get customers out on test drives without any messy paperwork, it shows how professional we are and provides us with all the information we need to then follow up, track our success and increase customer satisfaction.”
BEN PANETTIEREBrand Manager | Mercedes-Benz North Shore – Auckland New Zealand
“Andrews and Wallis Group have been using Dealer Drive since July 2014. The group implemented Dealer Drive over 4 dealerships both in Sales and Service and covers all; Loan cars, Demonstrators, Test-Drives and Staff drive cars.
The Dealer Drive system is a fantastic efficient tool to manage a paperless system with simple interfaces that all staff can use easily. We have saved time and cost with no paper use or insecure storage of customer licenses.
We would have trouble going back to a loan book and photocopies in a folder now. Additionally the CRM side of Dealer Drive is fantastic in marketing to those customers who have taken a demo or loan gaining further sales opportunities. I would recommend Dealer Drive to any business loaning or driving cars on a daily basis.”IAN MELTONIT Manager | IDOM GroupCity Mazda | Essendon Mazda | Airport Toyota | Essendon Honda
"We’ve been using Dealer Drive since April 2014, its revolutionised the way in which we manage our Test Drives, Service Loan Cars and Staff drive cars. Staff really engage with the system as its simple to use, allowing us to operate more efficiently. The service we receive from Dealer Drive when required to train new staff or to assist with stock integration has been impeccable.”
JAMES SOUNASGeneral Manager | Hopper Motor GroupCaroline Springs Chrysler Jeep | Fiat Alfa Romeo
Dealer Drive has allowed us to improve efficiencies with managing a significant number of service loan vehicles. The desktop portal allows me to quickly identify vehicle movement history and accurately nominate any traffic or speeding infringements. The Dealer Drive damage reporting also allows me to keep better control and minimise vehicle damage. I am instantly alerted and can act immediately on any vehicle damage that needs my attention. Dealer Drive is now an integral part of our daily service operation. JACK BRAMLEYService Manager | Ebbett Toyota New Zealand
We have a strong focus on the dealership test drive experience and ensuring we had a good understanding of the client’s experience – as pen and paper test drive forms did not provide this detail we sort out and found Dealer Drive. Using the Dealer Drive platform, the entire team at Coventry Cars across multiple sites has absolute clarity and transparency on all test drive activity, client experience, and outcome of each test drive. All this from the convenience of a mobile device. A simple and easy to use solution that has provided extremely positive results for the team at Coventry Cars.
DENNIS BOYLECoventry Cars | New Zealand
"Dealer drive is such a simple app that has a huge impact on the daily running of our group. A few key benefits are;No more looking for paper work, Business Managers/All staff can easily look up drivers licences and contact details within seconds. I personally look after all infringements for the The Bruce Lynton Group and without Dealer Drive it could take me weeks to find a nominated driver; now its a matter of just 30 seconds! We have all our sites/dealerships linked so I can easily view our group, stock is automatically uploaded 3 times a day via our DMS to keep accurate, and there are plenty of automated reports available that allow our Managers to monitor each department on the go. We wouldn’t hesitate in recommending Dealer Drive to any dealership or group."
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